Tuesday, January 17, 2012

Judging a Book by its Cover

We all say we don't, but I have a sneaking suspicion we're not being completely honest. How do I know this? Personal experience. Of all my self-published books (seven in total), one has outsold the others by at least a five-to-one margin. The reason? In my humble opinion, it's the book cover. Consider this.
Sales for Employee Relations were slogging along at a moderate pace with the original cover I'd made for it, which was the very first cover I'd attempted after taking Photoshop classes at my local library. I played with the design and came up with a much more professional looking cover than the original, so I switched the covers out and voila! My sales skyrocketed.

So, I was looking at my sales numbers recently and was wondering why one of my other IR romances, Fading Star, was lagging behind the others. I decided a change up was in order. I removed the cover and made one that had a whole bunch more sex appeal, and guess what? Sales followed. But you be the judge. Does a better, sexier cover entice you more to one book than another? To satisfy your curiosity, I've posted both covers.

***Note: Sales figures didn't change overnight. It took a couple weeks to see the difference the new covers made***

Wednesday, January 4, 2012

A Bargain for the New Year

For a limited time, I am offering Game of Smoke and Mirrors at a reduced price of $.99 at all venues including Amazon, Barnes and Noble, Kobo and All Romance EBooks.
This top rated book is a Recommended Read at ARe Cafe. and now at The TBR Pile! You can even win a FREE copy today at The TBR Pile!!!

Check it out for only $.99!

When Jia Mason is accused of murdering her husband, she flees the Florida police and escapes to New Hampshire. Tasked with extraditing the fugitive, lawman Zack Sizemore gets stranded with his beautiful prisoner in a blizzard. What neither counts on is their mutual attraction. Or the danger awaiting them in a remote cabin.

Be a Winner!

I love to win stuff. In fact, the only thing I enjoy more is giving stuff away! So enter my Rafflecopter, make me happy. And win a gift car...